The big challenge that all of you event presenters face as you schedule an event is deciding on a cost-effective way to promote and support your event. Here are some suggestions and activities that will help you for celebrity online presenters.
Facebook - Using Facebook to stay in contact
with your audience and support your activities is a brilliant idea. Create a
fan page and use it to interact with your audience.
LinkedIn - There was a time when we used
LinkedIn to look for work and facts about businesses. You can now advertise
your events and connect with your fans using the powerful features of Groups,
Events, and the Business profile page.
Twitter - Among the social networking sites,
Twitter is one of the most popular. Many of you may believe that Twitter is
only for celebrities, but it is actually a powerful tool for communicating
about your event to those who support you and those who follow you.
Websites – Provide information about your event on your website. This has the downside of only reaching people who are aware of your existence and are interested in what you do, but they are also the most likely to purchase a ticket. This also ensures that someone who hears a rumor about the case will be able to find out the specifics. Check the listing for needed changes at least once a week.
If you are planning an event that are concerned that inviting a celebrity like Eddie the Eagle speaker on this year. You can build real buzz and intrigue around your event with some thinking, preparation, and savvy rumor seeding. First and foremost, consider the relationship between the celebrity and the case. Consider the tone you want your event to have and the people who will help you achieve it. If you want a social yet concentrated and businesslike atmosphere, the cutting sound of Lee Evans impersonating a Chicken on stilts would probably ruin it - far better to have a personality like Adrian Chiles, who you can trust to lighten the mood without offending or making your guests schizophrenic!
The next move is to see who you can land after you've thought through some practical choices. It is possible to approach a celebrity's agent cold when booking them for a case. This will work if you have contacts with the right agents or have enough experience booking acts to know how much a celebrity's services are worth. The issue is that the majority of citizens do not, and many agents are opportunists. They can easily quote you too much, call it the regular price, and say "take it or leave it" if they sense you don't know. You'll be forced to choose between paying up and moving on. Since agents receive so many offers, they are unlikely to be disappointed if you decide to move on.
Using a well-known film agency is one way to get around this. A agent working for an entertainment agency would have the necessary contacts and clout to successfully negotiate the appearance of your preferred celebrity. Aside from doing the legwork of locating and recruiting the best celebrity for your case, another major benefit of hiring an entertainment agency is that they have a lot of event management expertise. They understand what makes an event successful, and they can provide suggestions about how to make it more memorable, as well as collaborate with you to make new ideas a reality.
Finally, once you've secured the celebrity, the temptation is to mention it at any opportunity and have the celebrity's name printed on all promotional materials. This will work if you're confident that the celebrity's name can create enough buzz on its own. Avoiding making it official and instead spreading a rumor can be more accurate. If your event isn't a media/PR event, the visitors - and the guests they'll bring - are almost certainly members of a social network. Take advantage of this opportunity! Request that a few ‘connected' people covertly note that X celebrity is expected to attend.
